DESIGN (noun): is to create things of value for human need. Good design creates positive changes utilizing modern methods and materials to fulfill a need. AquaBox® is ART inspired, meeting consumer need and demand. AquaBox® is good design.
INNOVATION (noun): changes of an assumed common item, readdresses the item to provide increased value, renewal, refreshment and economic worth. The goal of innovation is to provide positive change while adding performance, value and style. “Modern innovation” is useful application of earth’s materials for a modern, more sustainable system. Innovation is considered a major driver of the economy, especially when it leads to new product categories or increasing productivity providing dominate economic value, spurring growth. AquaBox® provides added economic growth in both the vase category and in associated flower category markets. AquaBox® is imaginative! AquaBox® is original! AquaBox® is innovative!
Market: Meet the new players: the millennials! In 2017, millennials will spend $200 Billion this year. Do you have a share of their buying power? What will make millennials buy your flowers? Think about how you sell flowers. Are your flowers sold in buckets of water? What vase will the millennials take to deliver their flowers? Where and when will they get water? This is the GAP, I call the Millennial Gap. (All baby boomers experienced a GAP in the 60’s and 70’s. Now, it’s “Millennial Gap”!) Let’s be clear: ALL FLOWERS NEED A VASE AND WATER! Millennials want to buy a finished product.
The mathematical equation is: Flowers + Water + AquaBox = a finished product!
Let’s sell more and finish the flower product, using AquaBox®. AquaBox® is the “new vase” and holds water! AquaBox® is printed in beautiful designs and fabulous colors. AquaBox® is smart, with style, sophisticated and chic printed designs; in a form that also has good technique, performance and is a finished product (completing each bouquet with a vase and water). AquaBox® creates Flowers-to-go! AquaBox® is a safe method to deliver all flowers that is acceptable in all environments and for all people.
Store Value: Is there a vase that can clearly and boldly pronounce the brand? AquaBox® can be printed for the store or brand logo to identify the origin of the flowers. AquaBox® offers a very important option to brand vases, flowers, floral arrangements and floral designs by the opportunity of printing brand/logos directly on the AquaBox (paper vase, packaging) that will stand out and last the life cycle of the flowers. Can you think of a better method for stores to commit to floral quality, selection, and consumer confidence?
Consumer Value: Millennials want to feel they are being more thoughtful and earth-friendly, purchasing items that are green, renewable, and recyclable; to purchase without the need of storage and without the lasting garbage on earth. Before we go further, please consider consumer households filled and overstuffed. One more item to store has a negative contemplation. The consumer then equates another glass or plastic vase with more stuff to store, hence changes their buying habit. Consumers demand a vase system that will add value, performance, convenience, fashion, style and be earth-friendly. AquaBox® is all this, plus, stylish, colorful, safe, biodegradable and guilt free!
Earth Value: AquaBox® is a disposable vase, in answer to the need. All the while, AquaBox® is made of paper (a renewable source), safe (will not shatter) and will biodegrade back into the earth within a few months versus leaving decades of glass and plastic debris. AquaBox® is recyclable, disposable and green.
Result: Let’s get smart! Let’s finish all consumer bouquets with all the elements necessary for flower survival. The goal is to maximize the potential value and benefits of AquaBox®. The design has balance, desirability, feasibility, and value, to meet the demand of good design.
AquaBox® relates to millennials individual’s social and economic considerations and the design has evidence to drive the consumer demand for convenience. AquaBox® is ART that meets the need, effectively.
Let’s close the Generation Gap! AquaBox® can revolutionize and modernize flower purchases all while being thoughtful towards the new millennial generation, who will enjoy the convenience and beauty of “our” finished product.
Look at the scope of good design; AquaBox® products have been engineered to meet the ever-changing world, trends, and aesthetics. This is not a shallow consumer good but is a consumer item aimed at a specific “Modern and Youthful” (millennials) market demographic. AquaBox® is a lasting creation that possesses value in the world all the while meeting the changing style, colors, and trends for the new Millennial Generation. Simply by producing trend meeting products, AquaBox® can consistently be a hip, chic and cool product to meet the developing demand of the millennial consumer. Supply the consumer what they demand “a finished product” and you will find, AquaBox® will have ever-lasting market share. Through an innovative idea, I have re-designed the “vase”.